Millennial Farmer Strategies in Horticultural Entrepreneurship

Indonesia has abundant agricultural resources and great potential in development. The existence of these not been matched by the low regeneration millennial farmers. Ministry Agriculture Republic through Food Security Service Gunungkidul Regency projects a Horticulture Village program to be implemented Karangrejek Village, Kapanewon Wonosari. This encourages farmers who have their own innovations strategies development, especially running farming horticulture sector. paper aims find out carried farmer strategy is when cultivating marketing horticultural products, shallots chilies. cultivation aspect are: planting with intercropping method, off season farming, selection superior seeds, use biological control agents, high beds. On results: digital media marketing, post-harvest packaging. characteristics dealing entrepreneurial problems never give up, keep trying, innovate stay afloat farming.